Our premises are at 5 Blenheim Street, just off New Bond Street. From Oxford Street, head south on New Bond Street and turn right onto Blenheim Street. We’re on the left side of the street.
Pawn Your Rolex Day-Date
5% Fixed Interest rate & no early payment penalties
Accurate, auction-based valuations & same day payment
No hidden fees, no credit checks & FCA regulated
We offer a complimentary valuation (no obligation) and same day payment, call 020 7493 0385 to speak with our team or email us at info@newbondstreetpawnbrokers.com
Winners of the 2024 National Pawnbroking Association Award - Best Pawnshop in the UK
Our promise to you
As a trusted Rolex Day-Date pawnbroker, we guarantee a competitive 5% interest rate. This commitment simplifies budgeting and financial planning and protects you from unexpected increases in loan payments. Get in touch to learn why our collateral loans on Rolex Day-Date watches are the best in Central London.
A fair and equitable price is an important consideration when you borrow against your Rolex Day-Date. Our experts at our Blenheim Street office provide on-the-ball auction-based Rolex Day-Date watch valuations based on current secondary market rates and consultations with horology experts.
Some less established or less reputable pawnbrokers in the London area are known to bamboozle their customers with hidden fees. At New Bond Street Pawnbrokers, the costs of borrowing against Rolex Day-Date timepieces is clear and upfront from the moment you enter our West End office with your assets.
Traditional unsecured loans come with credit checks and long processing times. We offer the opposite, making a loan against your Rolex Day-Date simple, accessible, and swift — which is exactly what our customers demand and one of the qualities that make us the most-awarded pawn shop in Central London.
You can turn to New Bond Street Pawnbrokers when you need to generate capital promptly. Our swift appraisals and decisions are complemented by same-day bank payments, which often go through in just two to four hours, allowing you to conveniently finance Rolex Day-Date luxury watches.
Your contract with New Bond Street Pawnbrokers is set for between two to seven months. However, if your cash flow improves or you want your Rolex Day-Date back on your wrist, you can pay off your loan without incurring any early repayment penalties.
When you borrow against your Rolex Day-Date with New Bond Street Pawnbrokers, you’re protected by the FCA and the NPA. This ensures that your loans are protected, fair, transparent and built to work in your best interests and generate the highest possible loan amount against your asset.
5%
fixed interest rate
35+
years experience
40+
industry awards
Regulated by the FCA
The most awarded pawnbroker in the UK
With over 40 prestigious industry awards, a loyal customer base, and flawless reviews, our track record speaks for itself. We retain a customer base of high-net-worth individuals and famous names through competitive interest rates, discretion, trust, and impeccable service.
Headed by David Sonnethal, a four-time National Pawnbroker Association (NPA) award winner and familiar media figure, New Bond Street Pawnbrokers’ modern, forward-thinking approach to providing loans has not gone unnoticed by the public, the media, or trusted industry bodies.
Our reputation as an industry leader is cemented by awards that recognise the value that our store brings to customers. We took home the NPA Best Store of the Year award in 2019 and 2024 thanks to our commitment to innovation, adoption of technology, and a strong focus on teamwork. Additionally, the NPA highly commended us in 2022 and 2023 for our engaging social media work, which helped bring us closer to our customers.
New Bond Street Pawnbrokers also won “Best Website” and “Disruptive Business Model” at the UK Business Awards, thanks to our focus on customer-centric digital experiences. Finally, our win at the Experian Credit Awards demonstrates our dedication to responsible lending, customer care, and digital innovation in the luxury pawnbroking sector.
Transparency, fair lending practices, and user-friendly experiences are at the heart of what we do at New Bond Street Pawnbrokers. Reach out today to discover why we’re the most awarded pawn shop in the UK.
How We Value Your Rolex
Call us or fill in the form on our website
To pawn your Rolex watch, complete our online form or visit our Central London pawn shop. We typically need a complete set of papers to offer Rolex watch loans in London, so get all the relevant documents ready.
Or call 020 7493 0385 to speak with our team
2. Review Watch
Our specialists conduct thorough, auction-based Rolex watch valuations, examining model rarity and condition. Our expertise in Swiss watches ensures accurate assessments for Rolex watch loans, accounting for the brand’s strong growth over the last decade,
3. Agree Loan Amount
After evaluation, we propose a collateral loan amount for your Rolex. As trusted watch pawnbrokers, we offer competitive rates and ensure transparency throughout the financing process. Moreover, your loans are protected by FCA regulations.
4. Receive Payment
Once terms are agreed, you’ll receive swift payment for your Rolex watch loan. Our Central London location allows for quick and secure transactions, enabling you to enjoy the flexibility of borrowing against your Rolex while retaining ownership.
Featured in the Press
Our quality service, high standards, and innovative business practices have earned positive press coverage from a diverse set of media outlets such as The Times, The Telegraph, Time Out, Channel 4, The Spectator, and more.
Opening Hours
Open
Monday to Friday
Closed
Saturday & Sunday
Bus
Car
Tube
Our Team
Susana Figueiredo
Manages the day to day running of the business
Mariana Vlad
Manages the day to day running of the business
Constantin Singureanu
Heads up our marketing and digital efforts
David Sonnenthal
The founder of New Bond Street Pawnbrokers
FAQs
How will you value my Rolex Day-Date watch?
Our Mayfair experts assess Rolex Day-Date watches based on several factors. We consider the precious metal used (yellow gold, white gold, or platinum), the specific reference number, and any special features like diamond-set dials or bezels. The overall condition and presence of original components are also crucial in our valuation.
What papers do I need to pawn my Rolex Day-Date to you?
For Rolex Day-Date loans in West Central London, the most important document is the warranty card, which confirms the watch’s authenticity and purchase date. The original presidential-style box and any certificates for diamond-set models can also positively influence the valuation.
How much can I loan on my Rolex Day-Date?
Given the prestige of the Day-Date, also known as the “President’s Watch”, loan amounts at our Central London location typically range from £10,000 to £100,000. Rare vintage models or those with special features can command even higher values.
Of course, there are other factors at play here, including condition and the overall market appetite for the Day-Date at the time of your loan application. Our expert appraisers will always strive to get you a deal that your Day-Date deserves, which each timepiece judged on its individual merits and value.
Can I pawn a Rolex Day-Date without papers?
We typically do not accept Rolex Day-Date watches without papers. Our experts at our Oxford Street Station require the original warranty card, service records, proof of purchase or any other paperwork that helps establish the provenance of your watch.
To offer collateral loans on Rolex Day-Date watches, we must be assured that we can recoup our investment in the event of non-payment. The paperwork helps us ensure we can do just that. For very rare or vintage Day-Dates, we occasionally make an exception, but we would generally need provenance backed up by auction houses or similar.
Why is Rolex Day-Date of value at your pawn shop
Known as “The President” since it was worn by Lyndon B. Johnson in the mid-60s, the Day-Date continues to captivate watch collectors in the modern era. The timepiece is a proven investment asset because of its technical excellence and precious metals. As such, demand for this prestigious asset remains firm, making it the perfect watch to loan against.
Introduced in 1956, the Day-Date is highly prized for its prestigious status. It was the first wristwatch to display both the date and full day of the week. Exclusively crafted in precious metals and often adorned with gemstones, it has been worn by numerous world leaders after Johnson, further cementing its nickname as “President’s Watch.”
The Day-Date’s combination of luxury and functionality makes it an excellent collateral for high-value loans in Mayfair. In the last decade, certain vintage models have doubled in value, meaning this iconic timepiece is always welcome in any luxury pawnshop.
How long can I pawn my Rolex Day-Date for?
At our West Central London location, we offer an initial seven-month loan period for Rolex Day-Date watches. Given the high value of these timepieces, we provide flexible options to extend the loan by paying the accrued interest, allowing you to leverage your Day-Date’s value for extended periods.
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You can rest assured that you will receive a competitive deal on the market from the most awarded collateral lender in the UK. All our loans come with competitive rates of fixed 5% (Representative APR 60%), no hidden fees at all, no early release fees, and loan terms from two up to seven months. A representative example of repayment for a two-month loan of £2500 is £250, thus a total repayment of £2750 at a fixed 5% interest rate (60% per annum).