Our premises are at 5 Blenheim Street, just off New Bond Street. From Oxford Street, head south on New Bond Street and turn right onto Blenheim Street. We’re on the left side of the street.

Pawn Your Rolex Datejust





Our promise to you
At New Bond Street Pawnbrokers, situated in the heart of Mayfair, we provide pawn shop Rolex Datejust watch loans at a highly competitive 5% interest rate. Borrowing with us is stable, predictable, and easy to plan for and repay, which is why our collateral loans on Rolex Datejust watches are hard to beat.
Our auction-based Rolex Datejust watch valuations offers are based on the latest data and knowledge of the general secondary watch market. In other words, when you pawn your Rolex Datejust with us, you’ll get a fair price and a larger loan amount while retaining ownership of your Datejust.
We like to keep things simple and transparent. Our 5% interest rate covers all the fees associated with your Rolex Datejust loan. Everything is upfront, with no surprises or fears of unexpected charges. Our collateral loans on Rolex Datejust watches are as dependable as your Swiss timepiece.
You don’t need a credit check to pawn your Rolex Datejust. Your luxury asset is all the assurance we need. Additionally, taking out a loan on your timepiece won’t adversely affect your credit score, which is why our Central London Rolex Datejust watch loans are such a credible alternative to traditional financing.
Finance Rolex Datejust luxury watches should be simple. Traditional unsecured loans can involve long processing times and lots of friction. However, if you borrow against your Rolex Datejust at our central London office, we can move quickly and often pay within as little as two hours.
A pawn shop Rolex Datejust loan allows you to retain ownership of your asset. It also means that you can take back possession of your watch anytime by paying off your loan without being penalised for early repayment. Our collateral loans on Rolex Datejust watches are designed to be flexible.
All Rolex Datejust loans offered by our pawn shop are regulated by the FCA. We’re also members of the National Pawnbrokers Association. This means loan products that are fair, transparent and built with your protection in mind, allowing you to address your finances without concerns.

5%
fixed interest rate
35+
years experience
40+
industry awards
Regulated by the FCA
The most awarded pawnbroker in the UK

With over 40 prestigious industry awards, a loyal customer base, and flawless reviews, our track record speaks for itself. We retain a customer base of high-net-worth individuals and famous names through competitive interest rates, discretion, trust, and impeccable service.
Headed by David Sonnethal, a four-time National Pawnbroker Association (NPA) award winner and familiar media figure, New Bond Street Pawnbrokers’ modern, forward-thinking approach to providing loans has not gone unnoticed by the public, the media, or trusted industry bodies.
Our reputation as an industry leader is cemented by awards that recognise the value that our store brings to customers. We took home the NPA Best Store of the Year award in 2019 and 2024 thanks to our commitment to innovation, adoption of technology, and a strong focus on teamwork. Additionally, the NPA highly commended us in 2022 and 2023 for our engaging social media work, which helped bring us closer to our customers.
New Bond Street Pawnbrokers also won “Best Website” and “Disruptive Business Model” at the UK Business Awards, thanks to our focus on customer-centric digital experiences. Finally, our win at the Experian Credit Awards demonstrates our dedication to responsible lending, customer care, and digital innovation in the luxury pawnbroking sector.
Transparency, fair lending practices, and user-friendly experiences are at the heart of what we do at New Bond Street Pawnbrokers. Reach out today to discover why we’re the most awarded pawn shop in the UK.




How We Value Your Rolex
Call us or fill in the form on our website
To pawn your Rolex watch, complete our online form or visit our Central London pawn shop. We typically need a complete set of papers to offer Rolex watch loans in London, so get all the relevant documents ready.
Or call 020 7493 0385 to speak with our team

2. Review Watch
Our specialists conduct thorough, auction-based Rolex watch valuations, examining model rarity and condition. Our expertise in Swiss watches ensures accurate assessments for Rolex watch loans, accounting for the brand’s strong growth over the last decade,

3. Agree Loan Amount
After evaluation, we propose a collateral loan amount for your Rolex. As trusted watch pawnbrokers, we offer competitive rates and ensure transparency throughout the financing process. Moreover, your loans are protected by FCA regulations.

4. Receive Payment
Once terms are agreed, you’ll receive swift payment for your Rolex watch loan. Our Central London location allows for quick and secure transactions, enabling you to enjoy the flexibility of borrowing against your Rolex while retaining ownership.


Featured in the Press
Our quality service, high standards, and innovative business practices have earned positive press coverage from a diverse set of media outlets such as The Times, The Telegraph, Time Out, Channel 4, The Spectator, and more.








Opening Hours
Open
Monday to Friday
Closed
Saturday & Sunday


Bus

Car

Tube
Our Team
Susana Figueiredo
Manages the day to day running of the business

Mariana Vlad
Manages the day to day running of the business

Constantin Singureanu
Heads up our marketing and digital efforts

David Sonnenthal
The founder of New Bond Street Pawnbrokers

FAQs
How will you value my Rolex Datejust watch?
At New Bond Street Pawnbrokers in Mayfair, we take a multi-faceted approach to valuing Rolex Datejust watches. Our expert appraisers take multiple factors into account, such as the watch’s model, condition, age, rarity, and current market demand.
We also use auction-based Rolex Datejust watch valuations to ensure you receive the offer your asset deserves. Our Central London location gives us access to the latest market trends and expert auction partners, allowing us to provide precise valuations for your luxury timepiece
What papers do I need to pawn my Rolex Datejust to you?
We recommend bringing the following papers if you want to pawn your Rolex Datejust at our Mayfair shop
– Original box.
– Certificate of authenticity.
– Service history records.
– Purchase receipt.
However, don’t worry if you don’t have all these documents. We can still provide Rolex Datejust watch loans in London based on the watch’s intrinsic value.
We understand that not all owners have each of these documents. We can still consider providing Rolex Datejust watch loans in London for rare or vintage Rolexes without the full set of paperwork.
How much can I loan on my Rolex Datejust?
The condition, age, and current market interest dictate the loan amount for your Rolex Datejust. From our Central London location, we offer competitive collateral loans on Rolex Datejust watches, typically ranging from £2,000 to £20,000 or more for rare or vintage models. Our expert appraisers will provide a fair and transparent valuation to determine the maximum loan amount.
Can I pawn a Rolex Datejust without papers?
Typically, we require a full set of documents to provide collateral loans on Rolex Datejust watches. However, we might consider an exception for rare or ultra-rare Datejust watches if you can get the asset confirmed by one of London’s leading auction houses.
Why is Rolex Datejust of value at your pawn shop?
The Rolex Datejust is a byword for timeless sophistication. If you’re lucky enough to own one of these iconic, durable timepieces, the Datejust’s value goes beyond giving you a piece of horological history; when you loan against a Rolex Datejust watch, it can provide quick, hassle-free access to capital.
The Rolex Datejust is highly valued at our New Bond Street location due to its iconic status, reliability, and enduring appeal. Introduced in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window on the dial. Its timeless design and unerring precision make it a sought-after piece for collectors and investors alike. As Rolex Datejust watch loan specialists, we recognise the model’s average annual growth of 4.6% over the past decade.
How long can I pawn my Rolex Datejust for?
At New Bond Street Pawnbrokers, we offer flexible loan terms for those looking to finance Rolex Datejust luxury watches. Our standard loan period is seven months, but we can accommodate loans for as little as two months. Throughout the duration of your loan, your cherished timepiece will be safeguarded in our state-of-the-art Mayfair vault, guaranteeing its protection until you’re prepared to reclaim it.
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