Our premises are at 5 Blenheim Street, just off New Bond Street. From Oxford Street, head south on New Bond Street and turn right onto Blenheim Street. We’re on the left side of the street.

Pawn Your Rolex Air-King





Our promise to you
When you pawn your Rolex Air-King with New Bond Street Pawnbrokers, located near Oxford Street Station, you can lock in a fixed 5% interest rate. This ensures your loan is predictable, easy to manage, and hyper-competitive in an era of ever-changing interest rates.
Accurate auction-based Rolex Air-King watch valuations dictate how much capital you can unlock when you finance a loan against your timepiece. We work with current auction and market rates, ensuring you get a fair price and loan amount that reflects the demand for your timepiece.
Located in the heart of Mayfair for over 30 years, our business has survived because we operate with honesty and transparency. Your Rolex Air-King loan fees are all charged upfront with no unexpected surprises — which is why we retain our customer base year after year.
We understand that credit checks create a barrier for customers for a variety of reasons. When you borrow against your Rolex Air-King with New Bond Street Pawnbrokers, we don’t require these checks. As a result, our loans don’t affect your credit score.
At New Bond Street Pawnbrokers, we do everything we can to make financing easy for you. From our location near Oxford Street to quick appraisals and often two-hour bank transfers, our processes are designed to be hassle-free, convenient, and geared to work for you.
When you work with New Bond Street Pawnbrokers, you can pay off your Rolex Air-King watch loan at any time during your contract without being penalised with early repayment fees. This control and flexibility mean you can reclaim your assets when you’re ready.
When you pawn your Rolex Air-King, you get a fair and transparent process that is NPA and FCA-regulated. This ensures that everything is above board and that your assets and loans are protected and fair. Reach out to find out more about our Central London Rolex Air-King watch loans.

5%
fixed interest rate
35+
years experience
40+
industry awards
Regulated by the FCA
The most awarded pawnbroker in the UK

With over 40 prestigious industry awards, a loyal customer base, and flawless reviews, our track record speaks for itself. We retain a customer base of high-net-worth individuals and famous names through competitive interest rates, discretion, trust, and impeccable service.
Headed by David Sonnethal, a four-time National Pawnbroker Association (NPA) award winner and familiar media figure, New Bond Street Pawnbrokers’ modern, forward-thinking approach to providing loans has not gone unnoticed by the public, the media, or trusted industry bodies.
Our reputation as an industry leader is cemented by awards that recognise the value that our store brings to customers. We took home the NPA Best Store of the Year award in 2019 and 2024 thanks to our commitment to innovation, adoption of technology, and a strong focus on teamwork. Additionally, the NPA highly commended us in 2022 and 2023 for our engaging social media work, which helped bring us closer to our customers.
New Bond Street Pawnbrokers also won “Best Website” and “Disruptive Business Model” at the UK Business Awards, thanks to our focus on customer-centric digital experiences. Finally, our win at the Experian Credit Awards demonstrates our dedication to responsible lending, customer care, and digital innovation in the luxury pawnbroking sector.
Transparency, fair lending practices, and user-friendly experiences are at the heart of what we do at New Bond Street Pawnbrokers. Reach out today to discover why we’re the most awarded pawn shop in the UK.




How We Value Your Rolex
Call us or fill in the form on our website
To pawn your Rolex watch, complete our online form or visit our Central London pawn shop. We typically need a complete set of papers to offer Rolex watch loans in London, so get all the relevant documents ready.
Or call 020 7493 0385 to speak with our team

2. Review Watch
Our specialists conduct thorough, auction-based Rolex watch valuations, examining model rarity and condition. Our expertise in Swiss watches ensures accurate assessments for Rolex watch loans, accounting for the brand’s strong growth over the last decade,

3. Agree Loan Amount
After evaluation, we propose a collateral loan amount for your Rolex. As trusted watch pawnbrokers, we offer competitive rates and ensure transparency throughout the financing process. Moreover, your loans are protected by FCA regulations.

4. Receive Payment
Once terms are agreed, you’ll receive swift payment for your Rolex watch loan. Our Central London location allows for quick and secure transactions, enabling you to enjoy the flexibility of borrowing against your Rolex while retaining ownership.


Featured in the Press
Our quality service, high standards, and innovative business practices have earned positive press coverage from a diverse set of media outlets such as The Times, The Telegraph, Time Out, Channel 4, The Spectator, and more.








Opening Hours
Open
Monday to Friday
Closed
Saturday & Sunday


Bus

Car

Tube
Our Team
Susana Figueiredo
Manages the day to day running of the business

Mariana Vlad
Manages the day to day running of the business

Constantin Singureanu
Heads up our marketing and digital efforts

David Sonnenthal
The founder of New Bond Street Pawnbrokers

FAQs
How will you value my Rolex Air-King watch?
Our Mayfair experts assess Air-King models based on their aviation heritage, unique dial design with prominent minute markers, and the model’s recent redesign. We consider both vintage and modern versions in our valuation process. The Air King’s historical significance, particularly its connection to World War II pilots, adds to its sentiment and value. We also take into account the watch’s condition, age, and any rare or limited edition features.
What papers do I need to pawn my Rolex Air-King to you?
Service records, certificates of authenticity, and the original warranty cards are some of the papers we expect when offering Rolex Air-King watch loans in our London office. Additional paperwork, such as the original purchase receipt or box, can potentially increase the loan value. If you have any special edition documentation, these can be beneficial as well.
How much can I loan on my Rolex Air-King?
Loan amounts vary based on the specific Air-King model, with vintage versions often commanding higher values. As specialists in Central London Rolex Air-King watch loans, we typically offer between £2,500 to £10,000.
The exact amount depends on factors such as the watch’s condition, rarity, and current market demand. Particularly sought-after models, like the ref. 116900, which was introduced in 2016, may fetch higher loan values due to its modern design and improved features.
Can I pawn a Rolex Air-King without papers?
If you want to pawn your Rolex Air-King watch, we require that you furnish the paperwork. Our experts authenticate the watch based on its distinctive dial layout and aviation-inspired design elements, but paperwork is a big part of the overall value of the watch, as well as the viability of any financing that is taken out against the timepiece.
Why is the Rolex Air-King of value at your pawn shop?
Tributes to the British Royal Air Force pilots of World War II get no more special than the Rolex Air-King. Versatile and daring, it’s the perfect representative of the brave souls who sacrificed so much for their country during its hour of need. As such, the Air-King will always hold a special place in the heart of British horologists and retain its value in the marketplace.
The Air King is valued for its long-standing history and connection to aviation. As Rolex Air-King watch pawnbrokers in Mayfair, we appreciate its evolution from a simple, classic design to a more modern and distinctive timepiece.
While it may not have shot up in price like other Rolex watches, the model’s enduring popularity among collectors and aviation enthusiasts contributes to its stable value. Additionally, the Air-King’s association with Rolex’s reputation for precision and reliability makes it a sought-after collateral item.
How long can I pawn my Rolex Air-King for?
We offer flexible terms to borrow against Rolex Air-King timepieces, typically ranging from 2 to 7 months. We understand that circumstances can change, so we also offer the option to extend the loan period if needed. Our team is always available to discuss your specific requirements and tailor a loan term that best suits your situation.
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