Our premises are at 5 Blenheim Street, just off New Bond Street. From Oxford Street, head south on New Bond Street and turn right onto Blenheim Street. We’re on the left side of the street.

Pawn Your Rolex





Our promise to you
Our loans for Rolex watches come with a fixed interest rate of 5%. Compared to other sources of short-term financing available across London, these rates are competitive and favourable while offering the flexibility and predictability to service a wide variety of financial needs or investment opportunities.
Our reputation as one of Mayfair’s most celebrated and awarded Rolex pawnbrokers is built upon the current auction price we use to determine the value of your timepiece. The result is fair prices that represent the true worth of your Submariner, Daytona, or GMT-Master.
At New Bond Street Pawnbrokers, we’ve earned the trust of customers in Central London and beyond through transparency and high-quality services. The costs of your Rolex watch loan are clear and upfront, with no hidden fees or surprises. What you see is what you get.
Credit checks are mandatory for unsecured loans. Those processes delay loans, adversely affect your credit score, and exclude certain parties. We don’t require credit checks, meaning financing against your Rolex is easy, discreet, and accessible to people with a diverse set of circumstances and financial objectives.
Our customers borrow against Rolex watches for a variety of purposes, such as improving cash flow, covering unexpected expenses, or seizing rare opportunities. We understand that conducting swift business is important, which is why we provide same-day bank transfers that often reach your account in two to four hours.
When you pawn your Rolex with New Bond Street Pawnbrokers, we provide loans that work around you. That commitment includes the option to pay off your loan at any point during the contract, allowing you to regain possession of your asset without paying early loan termination fees.
Our Rolex watch loans are regulated by the FCA and governed by the NPA. This guarantees consumer protection, ethical practices, and total transparency for your loans. Additionally, it protects your timepiece and gives an extra layer of assurance when you pawn Rolex watches with our business.

5%
fixed interest rate
35+
years experience
40+
industry awards
Regulated by the FCA
The most awarded pawnbroker in the UK

With over 40 prestigious industry awards, a loyal customer base, and flawless reviews, our track record speaks for itself. We retain a customer base of high-net-worth individuals and famous names through competitive interest rates, discretion, trust, and impeccable service.
Headed by David Sonnethal, a four-time National Pawnbroker Association (NPA) award winner and familiar media figure, New Bond Street Pawnbrokers’ modern, forward-thinking approach to providing loans has not gone unnoticed by the public, the media, or trusted industry bodies.
Our reputation as an industry leader is cemented by awards that recognise the value that our store brings to customers. We took home the NPA Best Store of the Year award in 2019 and 2024 thanks to our commitment to innovation, adoption of technology, and a strong focus on teamwork. Additionally, the NPA highly commended us in 2022 and 2023 for our engaging social media work, which helped bring us closer to our customers.
New Bond Street Pawnbrokers also won “Best Website” and “Disruptive Business Model” at the UK Business Awards, thanks to our focus on customer-centric digital experiences. Finally, our win at the Experian Credit Awards demonstrates our dedication to responsible lending, customer care, and digital innovation in the luxury pawnbroking sector.
Transparency, fair lending practices, and user-friendly experiences are at the heart of what we do at New Bond Street Pawnbrokers. Reach out today to discover why we’re the most awarded pawn shop in the UK.




How We Value Your Rolex
Call us or fill in the form on our website
To pawn your Rolex watch, complete our online form or visit our Central London pawn shop. We typically need a complete set of papers to offer Rolex watch loans in London, so get all the relevant documents ready.
Or call 020 7493 0385 to speak with our team

2. Review Watch
Our specialists conduct thorough, auction-based Rolex watch valuations, examining model rarity and condition. Our expertise in Swiss watches ensures accurate assessments for Rolex watch loans, accounting for the brand’s strong growth over the last decade,

3. Agree Loan Amount
After evaluation, we propose a collateral loan amount for your Rolex. As trusted watch pawnbrokers, we offer competitive rates and ensure transparency throughout the financing process. Moreover, your loans are protected by FCA regulations.

4. Receive Payment
Once terms are agreed, you’ll receive swift payment for your Rolex watch loan. Our Central London location allows for quick and secure transactions, enabling you to enjoy the flexibility of borrowing against your Rolex while retaining ownership.

Common models we loan against

We even provide appraisals for lesser-known Rolexes, as well as more robust models like the Explorer and Deep Sea models.

Featured in the Press
Our quality service, high standards, and innovative business practices have earned positive press coverage from a diverse set of media outlets such as The Times, The Telegraph, Time Out, Channel 4, The Spectator, and more.








Opening Hours
Open
Monday to Friday
Closed
Saturday & Sunday


Bus

Car

Tube
Our Team
Susana Figueiredo
Manages the day to day running of the business

Mariana Vlad
Manages the day to day running of the business

Constantin Singureanu
Heads up our marketing and digital efforts

David Sonnenthal
The founder of New Bond Street Pawnbrokers

FAQs
How will you value my Rolex watch?
At New Bond Street Pawnbrokers, we value Rolex watches based on several factors, including the model, condition, age, and current market demand. Our expert appraisers in Mayfair use auction-based Rolex watch valuations to ensure you receive the most accurate and competitive offer for your timepiece.
What papers do I need to pawn my Rolex to you?
To pawn your Rolex, we require the watch’s original documentation, including the certificate of authenticity, warranty card, and service history (if available). However, we may still be able to provide a loan even if you don’t have all the paperwork in situations where full documentation is unlikely because of the age of your Rolex.
How can you bring your Rolex to us?
You can bring your Rolex to our Central London location in Mayfair for an in-person appraisal. Alternatively, we offer a secure courier service for your convenience. For particularly high-value Rolex watches, we offer staff collection or even in-home visits.
How much will I get for my Rolex watch?
The loan amount for your Rolex watch depends on various factors, including the model, condition, and current market value. Rare or limited-edition models may command higher loan values. As Rolex watch pawnbrokers in Mayfair, we strive to offer the most competitive rates that reflect the value of your timepiece.
Example of a loan on your Rolex timepiece
A well-maintained Rolex Submariner in good condition might secure a loan of £5,000 to £15,000, depending on its specific model and market demand. However, we appraise each watch on its own merits.
What Rolex watches do you lend against?
We offer collateral loans on Rolex watches across their entire range, including popular models like the Submariner, Daytona, Datejust, and GMT-Master.
Is my Rolex safe after securing my loan?
When you pawn Rolex watches with us, we store them in our secure, climate-controlled vaults in Mayfair, ensuring they remain in pristine condition throughout the loan period.
Can I pay my loan at the end of the contract, and do you charge any early repayment fees?
Our standard loan period for Rolex watch loans in London is up to seven months. However, we provide loans for as short as two months and also offer the option to extend the loan if you need more time.
Will you carry out a credit check?
No, we don’t perform credit checks when you borrow against Rolex timepieces. Our loans are based solely on the value of your watch, meaning you can access financing without affecting your credit score.
Can I renew my loan agreement?
Yes, you can renew your loan by paying the accrued interest.
What will happen to my Rolex watch if I don't pay my loan?
If you can’t repay the loan, we may sell the watch to recover the amount. However, we always try to work with clients to find alternative solutions first.
Can I pawn a Rolex without papers?
Yes, but having original papers can increase the loan value when you pawn Rolex watches.
Can I pawn a Rolex I found?
No. We only accept watches from rightful owners to ensure we finance Rolex luxury watches ethically.
Can I pawn a damaged Rolex?
Yes, but the damage may affect the loan value. Our experts can advise on potential repairs.
Can you spot a fake Rolex, and how?
Our experienced appraisers use various techniques to authenticate Rolex watches, including examining the movement, case quality, and serial numbers.
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