Pawn Your Luxury Watch

5% Fixed Interest rate & no early payment penalties
Accurate, auction-based valuations & same day payment
No hidden fees, no credit checks & FCA regulated
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We offer a complimentary valuation (no obligation) and same day payment, call 020 7493 0385 to speak with our team or email us at info@newbondstreetpawnbrokers.com
Winners of the 2024 National Pawnbroking Association Award - Best  Pawnshop in the UK

Watches we loan against

Our promise to you

​​At New Bond Street Pawnbrokers, we believe loans should be simple. Whether you’re pawning fine jewellery, watches, or art, our fixed rate ensures you know exactly what to pay monthly. No surprise fluctuation, just straightforward loans on luxury items in the heart of Mayfair

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We’re one of the most trusted and awarded Central London pawnbrokers. Our team of specialists provides accurate, auction-based valuations, ensuring your short-term loans against luxury assets reflect their value. We also partner with prestigious auction houses to ensure accurate appraisals of rare or specialised assets.

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We’ve served our clients for 30 years from our Bond Street area pawnshop. During that time, we experienced growth and retained customers because we focused on fairness and transparency. Our luxury items loans are honest and upfront, setting us apart as the premier pawnbrokers in London.

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We don’t require credit checks for loans against luxury assets. This stance ensures that our loans are swift, low-friction, and don’t affect your credit rating. Traditional financing is slow, cumbersome, and evasive. Our financing options are the opposite, which is why we’ve built strong relationships with our customers.

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Time is one of the most undervalued assets in the financial world. When you borrow against luxury goods at our Mayfair pawnshop, we aim for quick same-day transfers that often arrive in your bank account in just two hours. When you need capital quickly, we’ve got you covered.

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We provide flexibility when you pawn fine assets in our West End office. Our loans are set for between 2 and 7 months, but you can settle up at any time during that period. Best of all, we don’t charge early termination fees; all you have to do is pay the remaining interest on your loan.

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As an FCA-regulated member of the National Pawnbrokers Association, we are committed to providing the highest standards of integrity and professionalism in the industry. We ensure that our pawn shop loans are clear, transparent, and work in your favour.

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5%

fixed interest rate

35+

years experience

40+

industry awards

Regulated by the FCA

The most awarded pawnbroker in the UK

With over 40 prestigious industry awards, a loyal customer base, and flawless reviews, our track record speaks for itself. We retain a customer base of high-net-worth individuals and famous names through competitive interest rates, discretion, trust, and impeccable service.

Headed by David Sonnethal, a four-time National Pawnbroker Association (NPA) award winner and familiar media figure, New Bond Street Pawnbrokers’ modern, forward-thinking approach to providing loans has not gone unnoticed by the public, the media, or trusted industry bodies. 

Our reputation as an industry leader is cemented by awards that recognise the value that our store brings to customers. We took home the NPA Best Store of the Year award in 2019 and 2024 thanks to our commitment to innovation, adoption of technology, and a strong focus on teamwork. Additionally, the NPA highly commended us in 2022 and 2023 for our engaging social media work, which helped bring us closer to our customers.

New Bond Street Pawnbrokers also won “Best Website” and “Disruptive Business Model” at the UK Business Awards, thanks to our focus on customer-centric digital experiences. Finally, our win at the Experian Credit Awards demonstrates our dedication to responsible lending, customer care, and digital innovation in the luxury pawnbroking sector.

Transparency, fair lending practices, and user-friendly experiences are at the heart of what we do at New Bond Street Pawnbrokers. Reach out today to discover why we’re the most awarded pawn shop in the UK.

Get a valuationLoan calculator

How we value your watch

Call us or fill in the form on our website

Submit details about your luxury timepiece through our online form or visit our pawn shop near Oxford Street. Our expert team specialises in high-end watch loans for brands like Rolex, Patek Philippe, and Audemars Piguet, to name just a few.

Get Valuation

Or call 020 7493 0385 to speak with our team

2. Review

Our pawnbrokers examine your luxury watch at our Central London location, assessing for qualities like brand prestige, model rarity, condition, and market demand. We ensure an accurate appraisal of your fine timepiece by using auction-based watch valuations.

3. Agree Loan Amount

We present a competitive loan offer based on our expert valuation. Our Mayfair-based watch pawnbrokers discuss terms, including interest rates and loan duration, ensuring total transparency. Once satisfied with the watch collateral loan terms, we proceed to the final step.

4. Receive Payment

Upon agreement, you will receive instant payment via bank transfer, often within as little as two hours. Your luxury timepiece is securely stored in our West End vaults when you borrow against your fine watch.

Featured in the Press

Our quality service, high standards, and innovative business practices have earned positive press coverage from a diverse set of media outlets such as The Times, The Telegraph, Time Out, Channel 4, The Spectator, and more.

Opening Hours

Open
Monday to Friday

Closed
Saturday & Sunday

Our premises are at 5 Blenheim Street, just off New Bond Street. From Oxford Street, head south on New Bond Street and turn right onto Blenheim Street. We’re on the left side of the street.

5 Blenheim Street, Mayfair London W1S 1LD

Bus

Several bus routes serve the area around New Bond Street:

Routes 7, 94, 98, 139, and 390 stop at Selfridges on Oxford Street, a short walk from our location.

Routes 12, 88, 94, 159, and 453 stop at Conduit Street/New Bond Street.

From any of these stops, it’s a brief walk to our premises on Blenheim Street.

5 Blenheim Street, Mayfair London W1S 1LD

Car

While driving in central London can be challenging due to traffic and parking restrictions, several public car parks are nearby, the closest of which is on Burlington Street.

Please note that the area is within the Congestion Charge zone, which operates from 7:00 to 18:00 Monday to Friday and 12:00 to 18:00 on weekends and bank holidays.

5 Blenheim Street, Mayfair London W1S 1LD

Tube

Bond Street is the nearest tube station; it’s served by the Central, Jubilee, and Elizabeth lines. Oxford Circus and Green Park stations are also within walking distance of our store.

5 Blenheim Street, Mayfair London W1S 1LD

Our Team

Susana Figueiredo

Manages the day to day running of the business

Mariana Vlad

Manages the day to day running of the business

Constantin Singureanu

Heads up our marketing and digital efforts

David Sonnenthal

The founder of New Bond Street Pawnbrokers

FAQs

At New Bond Street Pawnbrokers, our expert appraisers in Mayfair use auction-based watch valuations to determine the worth of your luxury timepiece. We consider factors such as brand, model, condition, rarity, and current market demand.

How can you bring your watch to us?

We require the watch’s certificate of authenticity, original box, and service papers if available. For vintage watches, provenance documentation may be accepted.

For a watch valued at £12,000, you could receive a loan of up to £7,200 (60% of the value). With a 5% monthly interest rate over 7 months, the total repayment would be £8,736.

We offer watch loans in London against prestigious brands such as Rolex, Patek Philippe, Audemars Piguet, Cartier, IWC, Omega, Breitling, and many more.

It depends on the piece. Loan amounts typically range from 50-70% of the watch’s market value. Our Mayfair watch pawnbrokers strive to offer the most competitive rates for luxury timepiece pawnbrokers.

Yes, your watch is stored in our highly secure vaults in Mayfair, protected by state-of-the-art security systems.

You can repay your loan at any time during the contract period. We don’t charge early repayment fees, so there is no problem if you settle early.

Our standard loan period is between 2 and 7 months, but this can be extended if needed.

No, we don’t perform credit checks for watch collateral loans.

Yes, you can renew your loan by paying the accrued interest and extending the agreement for another term.

If you’re unable to repay the loan or extend the agreement, we may sell your watch to recover the loan amount. We always strive to work with our clients to find the best solution.

At New Bond Street Pawnbrokers, we specialise in providing discreet and efficient loans against fine watches. Our Mayfair location offers expert valuations and competitive rates for those looking to borrow against luxury timepieces. Whether you’re pawning a Rolex, Patek Philippe, or Audemars Piguet, our team ensures a smooth and professional experience for all your watch loan needs in London.

Useful Guides

You can rest assured that you will receive a competitive deal on the market from the most awarded collateral lender in the UK. All our loans come with competitive rates of fixed 5% (Representative APR 60%), no hidden fees at all, no early release fees, and loan terms from two up to seven months. A representative example of repayment for a two-month loan of £2500 is £250, thus a total repayment of £2750 at a fixed 5% interest rate (60% per annum).

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Constantin Singureanu

Constantin leads our multi-award digital marketing team, with an exclusive focus on delivering the best possible digital experience for our clients, from the moment they reach our website, finding the information they need, and getting in touch, to learning interesting facts about the fascinating world of luxury via our comprehensive blog.

Mariana Vlad

Mariana has been working in the pawnbroking industry since 2014. She enthusiastically embraces her newly found interest in watches. Mariana thoroughly enjoys working with customers, building strong relationships, and over her long and distinguished career she distinguished herself through excellent communication skills, and high personal integrity.

Susana Figueiredo

Having worked in the pawnbroking industry for 20 years, Susana offers a high level of knowledge within the lending sector.  Her expertise is key to the daily business at New Bond Street Pawnbrokers where she ensures that compliance is adhered to. With a keen interest in the satisfaction and experience of our clients, Susana is a huge asset to the team and is a fundamental part of the day to day running of the company.

Employee of the Year – NPA Awards 2021

David Sonnenthal

David Sonnenthal took an unusual route into pawnbroking, moving into the industry after a successful career in show business. Between the ages of 17 and 26, he worked as a professional actor, appearing in a variety of productions on both stage and screen. In 1996 he even won the prestigious Perrier Award for acting at the Edinburgh Fringe Festival.

His pawnbroking career in London started quite by chance after he discovered the future site of New Bond Street Pawnbrokers during an acting audition in 1999. Immediately seeing the shop’s potential, he turned it into a successful pawn shop LOndon business and went on to become one of the UK’s top pawnbrokers.

David is a highly respected figure in the pawnbroking industry, winning the National Pawnbroker Association’s award four times in 2022, 2021, 2019 and 2008. Over the course of his 20-year career, he has gained a reputation as one of the pioneers of UK and London’s pawnbroking. He is a regular fixture in the British media, often providing expert advice on market values.

Never one to lose touch with his roots, David has even managed to continue his entertainment career as the resident dealer on Channel 4’s popular Four Rooms TV series.

New Bond Street Pawnbrokers
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