Our premises are at 5 Blenheim Street, just off New Bond Street. From Oxford Street, head south on New Bond Street and turn right onto Blenheim Street. We’re on the left side of the street.

Pawn Your Rolex Daytona





Our promise to you
As one the best Rolex Daytona pawnbrokers in Central London, we offer a fixed 5% interest rate when you take out finance against luxury assets. This means your loan is competitive, predictable, and easy to manage, and a credible alternative to traditional unsecured lending.
When you pawn a Rolex Daytona watch, your loan should reflect the timepiece’s true value. At New Bond Street Pawnbrokers, we use Auction-based Rolex Daytona watch valuations to determine the size of your loan, ensuring you can extract maximum collateral from your luxury Swiss timepiece.
A pawn shop Rolex Daytona loan is the perfect way to generate capital without all the forms and fuss involved with traditional loans. That extends to our promise of same-day bank transfers, with many payments conveniently processed within just two to four hours.
You don’t need a credit check to borrow against your Rolex Daytona. The upside is that you don’t need to worry about your credit score taking a hit just because you need to loosen up some capital with a short term Rolex Daytona watch loan.
A pawn shop Rolex Daytona loan is the perfect way to generate capital without all the forms and fuss involved with traditional loans. That extends to our promise of same-day bank transfers, with many payments conveniently processed within just two to four hours.
While our contracts are set for between two and seven months, you can pay off your Rolex Daytona loan at any time. As long as you cover the interest, you can have your watch back on your wrist on your schedule without worrying about early repayment penalties.
When you pawn your Rolex Daytona with us, your loan is regulated by the FCA. This oversight, alongside our membership of the National Pawnbrokers Association, guarantees strict adherence to the standards of conduct you need and deserve when you finance a luxury asset.

5%
fixed interest rate
35+
years experience
40+
industry awards
Regulated by the FCA
The most awarded pawnbroker in the UK

With over 40 prestigious industry awards, a loyal customer base, and flawless reviews, our track record speaks for itself. We retain a customer base of high-net-worth individuals and famous names through competitive interest rates, discretion, trust, and impeccable service.
Headed by David Sonnethal, a four-time National Pawnbroker Association (NPA) award winner and familiar media figure, New Bond Street Pawnbrokers’ modern, forward-thinking approach to providing loans has not gone unnoticed by the public, the media, or trusted industry bodies.
Our reputation as an industry leader is cemented by awards that recognise the value that our store brings to customers. We took home the NPA Best Store of the Year award in 2019 and 2024 thanks to our commitment to innovation, adoption of technology, and a strong focus on teamwork. Additionally, the NPA highly commended us in 2022 and 2023 for our engaging social media work, which helped bring us closer to our customers.
New Bond Street Pawnbrokers also won “Best Website” and “Disruptive Business Model” at the UK Business Awards, thanks to our focus on customer-centric digital experiences. Finally, our win at the Experian Credit Awards demonstrates our dedication to responsible lending, customer care, and digital innovation in the luxury pawnbroking sector.
Transparency, fair lending practices, and user-friendly experiences are at the heart of what we do at New Bond Street Pawnbrokers. Reach out today to discover why we’re the most awarded pawn shop in the UK.




How We Value Your Rolex
Call us or fill in the form on our website
To pawn your Rolex watch, complete our online form or visit our Central London pawn shop. We typically need a complete set of papers to offer Rolex watch loans in London, so get all the relevant documents ready.
Or call 020 7493 0385 to speak with our team

2. Review Watch
Our specialists conduct thorough, auction-based Rolex watch valuations, examining model rarity and condition. Our expertise in Swiss watches ensures accurate assessments for Rolex watch loans, accounting for the brand’s strong growth over the last decade,

3. Agree Loan Amount
After evaluation, we propose a collateral loan amount for your Rolex. As trusted watch pawnbrokers, we offer competitive rates and ensure transparency throughout the financing process. Moreover, your loans are protected by FCA regulations.

4. Receive Payment
Once terms are agreed, you’ll receive swift payment for your Rolex watch loan. Our Central London location allows for quick and secure transactions, enabling you to enjoy the flexibility of borrowing against your Rolex while retaining ownership.


Featured in the Press
Our quality service, high standards, and innovative business practices have earned positive press coverage from a diverse set of media outlets such as The Times, The Telegraph, Time Out, Channel 4, The Spectator, and more.








Opening Hours
Open
Monday to Friday
Closed
Saturday & Sunday


Bus

Car

Tube
Our Team
Susana Figueiredo
Manages the day to day running of the business

Mariana Vlad
Manages the day to day running of the business

Constantin Singureanu
Heads up our marketing and digital efforts

David Sonnenthal
The founder of New Bond Street Pawnbrokers

FAQs
How will you value my Rolex Daytona watch?
Our expert team employs a comprehensive approach to evaluate your Rolex Daytona. We meticulously examine various aspects, such as the specific reference number, overall wear and tear, production year, component materials, and current market trends. During the appraisal process, our skilled professionals conduct an in-depth analysis, verifying the watch’s authenticity and scrutinising its general state. By leveraging real-time market intelligence, we guarantee a precise and fair assessment of your timepiece’s worth
What papers do I need to pawn my Rolex Daytona to you?
To pawn your Rolex Daytona watch, we require a full set of documents. A full set for a luxury watch typically includes:
– Certificate of authenticity.
– Original box.
– Service papers from the manufacturer.
– Additional links for the bracelet.
– All original paperwork from the initial purchase.
While we might make exceptions for very rare or vintage Rolex Daytonas, it’s best to have as many documents as possible.
How much can I loan on my Rolex Daytona?
Loan amounts vary depending on the specific Daytona model, its condition, and current market value. Generally, we can offer loans up to 60-70% of the watch’s appraised value. For example, a stainless steel Daytona in excellent condition could potentially secure a loan of £20,000 or more. However, it’s important to note that we make these decisions on a case-by-case basis.
Can I pawn a Rolex Daytona without papers?
Our expert appraisers can authenticate and value your watch based on its physical characteristics. However, please note that watches without original papers may not be eligible for loans.
Why is the Rolex Daytona of value at your pawn shop?
The legendary Rolex Daytona is forever intertwined with motorsports and Hollywood leading man Paul Newman. Demand for these rare and beautiful timepieces has elevated them beyond fashion and into the arena of steadily appreciating investments. If you’re a proud Daytona owner, you’ve got financial options, including access to a pawn shop Rolex watch loan.
The Rolex Daytona is highly valued due to its iconic status, precision engineering, and persistent market demand. Introduced in 1963, it was designed for professional racing drivers and has become one of the most sought-after luxury watches.
The Daytona’s limited production and association with well-known entertainers and celebrities have contributed to its legendary status. The Daytona’s value tends to appreciate over time, with some models increasing by around 40% over the last decade.
How long can I pawn my Rolex Daytona for?
Our standard loan term is 7 months, but this can be flexible based on your needs. We offer the option to extend or renew your loan at the end of the term, subject to interest payment. During the loan period, your Rolex Daytona will be securely stored in our state-of-the-art vaults in Mayfair, which are fully insured and well-maintained.
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