Our premises are at 5 Blenheim Street, just off New Bond Street. From Oxford Street, head south on New Bond Street and turn right onto Blenheim Street. We’re on the left side of the street.

Pawn Your Luxury Watch





Watches we loan against
including and not exclusive of F.P. Journe, IWC, Chopard, Omega, Vacheron Constantin and A Lange & Sohne.
Our promise to you
At New Bond Street Pawnbrokers, we believe loans should be simple. Whether you’re pawning fine jewellery, watches, or art, our fixed rate ensures you know exactly what to pay monthly. No surprise fluctuation, just straightforward loans on luxury items in the heart of Mayfair
We’re one of the most trusted and awarded Central London pawnbrokers. Our team of specialists provides accurate, auction-based valuations, ensuring your short-term loans against luxury assets reflect their value. We also partner with prestigious auction houses to ensure accurate appraisals of rare or specialised assets.
We’ve served our clients for 30 years from our Bond Street area pawnshop. During that time, we experienced growth and retained customers because we focused on fairness and transparency. Our luxury items loans are honest and upfront, setting us apart as the premier pawnbrokers in London.
We don’t require credit checks for loans against luxury assets. This stance ensures that our loans are swift, low-friction, and don’t affect your credit rating. Traditional financing is slow, cumbersome, and evasive. Our financing options are the opposite, which is why we’ve built strong relationships with our customers.
Time is one of the most undervalued assets in the financial world. When you borrow against luxury goods at our Mayfair pawnshop, we aim for quick same-day transfers that often arrive in your bank account in just two hours. When you need capital quickly, we’ve got you covered.
We provide flexibility when you pawn fine assets in our West End office. Our loans are set for between 2 and 7 months, but you can settle up at any time during that period. Best of all, we don’t charge early termination fees; all you have to do is pay the remaining interest on your loan.
As an FCA-regulated member of the National Pawnbrokers Association, we are committed to providing the highest standards of integrity and professionalism in the industry. We ensure that our pawn shop loans are clear, transparent, and work in your favour.

5%
fixed interest rate
35+
years experience
40+
industry awards
Regulated by the FCA
The most awarded pawnbroker in the UK

With over 40 prestigious industry awards, a loyal customer base, and flawless reviews, our track record speaks for itself. We retain a customer base of high-net-worth individuals and famous names through competitive interest rates, discretion, trust, and impeccable service.
Headed by David Sonnethal, a four-time National Pawnbroker Association (NPA) award winner and familiar media figure, New Bond Street Pawnbrokers’ modern, forward-thinking approach to providing loans has not gone unnoticed by the public, the media, or trusted industry bodies.
Our reputation as an industry leader is cemented by awards that recognise the value that our store brings to customers. We took home the NPA Best Store of the Year award in 2019 and 2024 thanks to our commitment to innovation, adoption of technology, and a strong focus on teamwork. Additionally, the NPA highly commended us in 2022 and 2023 for our engaging social media work, which helped bring us closer to our customers.
New Bond Street Pawnbrokers also won “Best Website” and “Disruptive Business Model” at the UK Business Awards, thanks to our focus on customer-centric digital experiences. Finally, our win at the Experian Credit Awards demonstrates our dedication to responsible lending, customer care, and digital innovation in the luxury pawnbroking sector.
Transparency, fair lending practices, and user-friendly experiences are at the heart of what we do at New Bond Street Pawnbrokers. Reach out today to discover why we’re the most awarded pawn shop in the UK.




How we value your watch
Call us or fill in the form on our website
Submit details about your luxury timepiece through our online form or visit our pawn shop near Oxford Street. Our expert team specialises in high-end watch loans for brands like Rolex, Patek Philippe, and Audemars Piguet, to name just a few.
Or call 020 7493 0385 to speak with our team

2. Review
Our pawnbrokers examine your luxury watch at our Central London location, assessing for qualities like brand prestige, model rarity, condition, and market demand. We ensure an accurate appraisal of your fine timepiece by using auction-based watch valuations.

3. Agree Loan Amount
We present a competitive loan offer based on our expert valuation. Our Mayfair-based watch pawnbrokers discuss terms, including interest rates and loan duration, ensuring total transparency. Once satisfied with the watch collateral loan terms, we proceed to the final step.

4. Receive Payment
Upon agreement, you will receive instant payment via bank transfer, often within as little as two hours. Your luxury timepiece is securely stored in our West End vaults when you borrow against your fine watch.


Featured in the Press
Our quality service, high standards, and innovative business practices have earned positive press coverage from a diverse set of media outlets such as The Times, The Telegraph, Time Out, Channel 4, The Spectator, and more.








Opening Hours
Open
Monday to Friday
Closed
Saturday & Sunday


Bus

Car

Tube
Our Team
Susana Figueiredo
Manages the day to day running of the business

Mariana Vlad
Manages the day to day running of the business

Constantin Singureanu
Heads up our marketing and digital efforts

David Sonnenthal
The founder of New Bond Street Pawnbrokers

FAQs
How will we decide on my watch valuation?
At New Bond Street Pawnbrokers, our expert appraisers in Mayfair use auction-based watch valuations to determine the worth of your luxury timepiece. We consider factors such as brand, model, condition, rarity, and current market demand.
How we value your watch before securing a loan?
How can you bring your watch to us?
What papers do I need to pawn my watch to you?
We require the watch’s certificate of authenticity, original box, and service papers if available. For vintage watches, provenance documentation may be accepted.
Example of a loan on your timepiece and its repayment total value
For a watch valued at £12,000, you could receive a loan of up to £7,200 (60% of the value). With a 5% monthly interest rate over 7 months, the total repayment would be £8,736.
What luxury watches do you lend against?
We offer watch loans in London against prestigious brands such as Rolex, Patek Philippe, Audemars Piguet, Cartier, IWC, Omega, Breitling, and many more.
How much will I get for my watch?
It depends on the piece. Loan amounts typically range from 50-70% of the watch’s market value. Our Mayfair watch pawnbrokers strive to offer the most competitive rates for luxury timepiece pawnbrokers.
Is my watch secure after I get my loan?
Yes, your watch is stored in our highly secure vaults in Mayfair, protected by state-of-the-art security systems.
Can I pay my loan at the end of the contract, and do you charge any early repayment fees?
You can repay your loan at any time during the contract period. We don’t charge early repayment fees, so there is no problem if you settle early.
How long can I pawn my watch for?
Our standard loan period is between 2 and 7 months, but this can be extended if needed.
Will you carry out a credit check?
No, we don’t perform credit checks for watch collateral loans.
Can I renew my loan agreement?
Yes, you can renew your loan by paying the accrued interest and extending the agreement for another term.
What will happen to my watch if I don't pay my loan?
If you’re unable to repay the loan or extend the agreement, we may sell your watch to recover the loan amount. We always strive to work with our clients to find the best solution.
At New Bond Street Pawnbrokers, we specialise in providing discreet and efficient loans against fine watches. Our Mayfair location offers expert valuations and competitive rates for those looking to borrow against luxury timepieces. Whether you’re pawning a Rolex, Patek Philippe, or Audemars Piguet, our team ensures a smooth and professional experience for all your watch loan needs in London.
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